OUR STORY
STORYTELLERS?
WE'RE STORY MAKERS
Most brands are posting. We are strategizing. Most agencies are scheduling. We are converting.
Before ARADA, the brands we worked with had great products and forgettable marketing. After ARADA, they had campaigns that moved. Audiences that grew. Revenue that finally reflected the quality they already had. We did not change what they were selling. We changed how the world saw it.
The difference between a brand people scroll past and a brand people stop for is not budget, it is vision backed by execution. That is exactly what we bring.
OUR VALUES
PASSION
We build what we believe in, and it shows.
INNOVATION
We embrace new trends and technologies to stay ahead of the curve.
COLLABORATION
One team. Three pillars. Your vision. Delivered.
RESULTS
We do not measure success in likes. We measure it in outcomes.
AUTHENTICITY
Built from resourcefulness, not privilege. That keeps us honest.
EMPATHY
We know what it takes to build from nothing. That's why we show up.
We were built on one belief — that great work does not happen without the right foundation behind it. Resourcefulness was our currency. Creativity was our capital. That belief became IVNDIAZ Holdings, the capital and infrastructure behind every venture we back, and The ARADA Company, the creative engine that turns vision into production, technology, and strategy. Together we operate on conviction over consensus — backing bold ideas, protecting the work behind them, and delivering creative that is impossible to ignore. Capital. Creativity. Conviction. Everything we do is built on these three things.
OUR TEAM
We are a team of directors, strategists and innovators, who have spent years in the trenches of production, marketing, and technology. We bring results. Every member of the ARADA team was chosen for one reason: they are the best at what they do, and they know how to make it work for you.
Ivan Carrasquillo
Creator / Producer
Matthew Varrone
Production and Engineering
Xzaviah Johnson
Writing Team
Isabella
Associate Producer
Mariana
Intern / Producer (2026)
Annette
Intern Producer (2026)
